let the branding begin...

GREAT article from my Daddy! What does Jesus say about branding??

My daughters are students at the University of Florida ~ Go Gators! just saying…

Emily is in a Marketing class that is teaching her about “branding”; the concept of making your product stand out among all the other products. identifying the unique characteristics of you ideas, thoughts, organization, group etc.

you see it everyday with companies like Nike. Starbucks. Apple. etc.

When the branding question came up to Jesus…he responded:

“Let me give you a new command: Love one another. In the same way I loved you, you love one another. This is how everyone will recognize that you are my disciples—when they see the love you have for each other.” John 13v34-35 msg

branding for Christ following is not in church attendance.

bible versions.

standards for clots, music, movies

branding for following Christ, the way Christ followers stand out, are unique is in the way you love other Christ followers….

you know your , spouse.

children.

parents.

pastor.

worship leader.

small group leader.

singer.

guitar player.

youth pastor.

organist.

people who criticize you.

consume the resources but contribute nothing.

whatever whoever, agitates you, you don’t see eye to eye to…others see then who you really are! period. no ya-buts, however, if you knew this about them…blah blah blah

SHUT UP!

if you are serious, If I’m serious about following after Jesus Christ we MUST TRUST Him and obey his words and love the peeps that make us mad! That’s what Jesus did…and thats what Christ followers do!

Lent is a season for you and I to examine how we love ONE ANOTHER.

More than an election in November.

The deficit reduced.

Abortion abolished.

Addictions overcome.

What we really need…you and me…is to…if you are saying with your lips and brain that you are a Christ follower…is to start loving other Christ followers the way Jesus loves you!

I suggest if that happens, if we who claim to be following Jesus Christ start loving each other instead of criticizing, complaining, dividing, demonizing…all the above listed social issues will be solved, fixed and restored in the Story of God!

Now turn off your computer, shut down gossip book…I mean Facebook….and go love someone like Jesus…you know that someone that agitates you the most….: )

let the branding begin…

Fast Company's "The Case for Girls"

I've always been extremely interested in studying society's influence & effects on girls. For as far back as I can remember, whenever I've been assigned to write a paper (from elementary school all the way through now, my junior year in college) I would always choose to highlight a female author, aspects of the feminist movement, advertising's effects on girlhood, and media's portrayal of women. It fascinates me...and breaks my heart.

When I was in middle school, I vividly remember several college-aged girls intentionally investing into me. They would take me out for ice-cream, send me packages from college, and have movie nights with me. They didn't act superior. They loved me and modeled what a strong woman in the 21st century looked like. No, it wasn't the modern feminist kind of "strong." It was a strength rooted in confidence in Christ...not whether they were on top of the world or not.

Now, it's my turn. I'm that college-aged girl and I have middle school girls looking to me for help....how are we defining girlhood? What does an effective female leader look like? We are setting that stage right now, today.

Fast Company published "The Case for Girls"--the basis for the study was that "most would-be parents prefer boys, not girls. Is part of the trouble, dare we say, a branding problem--one that advertising could solve?" GREAT READ. And this case is on to something....

"My daughter will be brought up to understand her true value. That's a promise. As for all the little girls to be born around the world, the creation of these ads is an effort to show how imagination can change the conversation around their lives."

What do you think...how are you setting the stage for a rising generation of girls?